Flooring marketing pricing, printed before you ask
Our flooring marketing pricing is posted the way a showroom posts a rate card on the wall: two families of plans, each month to month, with ad spend kept separate from our fee.
Search plans sized by pages, floor types and whether you need a website
Organic Growth Silver
$1,495/mo
Pages, map-pack work and AI-answer groundwork added on top of the website you already own.
- 25 new landing pages every month, sorted by floor type, room, project type and town
- A monthly set of Strategic Content Assets (four on this tier)
- Site audit and fixes for slow pages, thin titles, broken links and oversized photos
- Google Business Profile claimed and tuned for your showroom or service area
- Duplicate listings merged, plus a repeatable way to ask for reviews after the final walk-through
- Your materials, brands carried, towns and install process described in facts AI answers can use
- A report each month on calls, form fills, measure requests and the changes we made
Organic Growth Gold
$2,495/mo
A bigger monthly page count plus a website we build and keep running for you.
- 50 new landing pages every month, sorted by floor type, room, project type and town
- A monthly set of Strategic Content Assets (eight on this tier)
- Site audit and fixes for slow pages, thin titles, broken links and oversized photos
- Google Business Profile claimed and tuned for your showroom or service area
- Duplicate listings merged, plus a repeatable way to ask for reviews after the final walk-through
- Your materials, brands carried, towns and install process described in facts AI answers can use
- A report each month on calls, form fills, measure requests and the changes we made
- A custom website for your company, designed and run by us from top to bottom
- Hosting, security patches and edits handled by us, so your office never touches the back end
Organic Growth Platinum
$3,495/mo
Built for companies with several install crews, more than one showroom or a long list of floor types to cover.
- 100 new landing pages every month, sorted by floor type, room, project type and town
- A monthly set of Strategic Content Assets (twelve on this tier)
- Site audit and fixes for slow pages, thin titles, broken links and oversized photos
- Google Business Profile claimed and tuned for your showroom or service area
- Duplicate listings merged, plus a repeatable way to ask for reviews after the final walk-through
- Your materials, brands carried, towns and install process described in facts AI answers can use
- A report each month on calls, form fills, measure requests and the changes we made
- A custom website for your company, designed and run by us from top to bottom
- Hosting, security patches and edits handled by us, so your office never touches the back end
- Headroom for added showrooms, crews and material lines as the company grows
Each invoice stands by itself. Stop after any of them and we wrap up cleanly: there was never a startup fee and there is no contract to unwind.
Ad management priced by how many platforms carry your flooring ads
One ad platform
$895/mo
You choose a single platform and we handle everything on it. Click charges are the platform's business: they hit your card directly and never pass through us.
- One platform picked from Google Ads, Bing Ads or Meta Ads
- Account registered to your company, and you can log in at any time
- Our team writes the ads, builds the keyword lists and sets up call tracking
- Negative keywords that screen out do-it-yourself, tool and supply-store searches and job hunters
- Ad spend charged to your card by the platform
- A report each month showing what the spend turned into: calls and measure requests
Two ad platforms
$1,595/mo
Two platforms side by side with one report. Each bills its own clicks to you; our monthly fee covers only the management.
- A pair of platforms you pick, such as Google Ads and Meta Ads (Facebook and Instagram)
- Accounts registered to your company, and you can log in at any time
- Our team writes the ads, builds the keyword lists and sets up call tracking
- Negative keywords that screen out do-it-yourself, tool and supply-store searches and job hunters
- Ad spend charged to your card by each platform
- A report each month showing what the spend turned into: calls and measure requests
Three ad platforms
$2,295/mo
All three platforms live together. Google, Microsoft and Meta bill for clicks themselves, and our fee stays separate and flat.
- Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) running side by side
- Accounts registered to your company, and you can log in at any time
- Our team writes the ads, builds the keyword lists and sets up call tracking
- Negative keywords that screen out do-it-yourself, tool and supply-store searches and job hunters
- Ad spend charged to your card by each platform
- A report each month showing what the spend turned into: calls and measure requests
Each invoice stands by itself. Stop after any of them and we wrap up cleanly: there was never a startup fee and there is no contract to unwind.
Choosing a tier by crews, rooms and the towns on your route sheet
Start with how much floor you want to be found for. A tile specialist covering one metro can start smaller than a showroom that sells hardwood, vinyl plank and carpet across several towns and also bids commercial work. More floor types, rooms and towns mean more pages worth writing.
Next, count who answers the phone. With one estimator and two install crews, a sudden surge of requests helps nobody; a steady stream does.
Last, look at the website. An install-only shop with a decent site can use Silver. A showroom whose site is slow or buried in old product pages may do better with Gold or Platinum, where we run the site. Our website design page explains what that covers.
Answers a flooring owner wants about the agreement, the clicks and the site
Is there an agreement term on a flooring marketing plan?
No. Each plan simply rolls over one month at a time. Nothing was signed that has to be unwound and no startup fee was ever collected, so a plan can end after any invoice.
Who pays Google, Bing and Meta for the clicks on flooring ads?
You do, directly, on your own card. Our fee covers the management work and nothing else: $895 monthly for a single platform, $1,595 for a pair, $2,295 for all three. The ad accounts sit under your company name.
Can a flooring company buy the website without a search plan?
Not here, since a standalone website is not something we sell. Organic Growth Gold ($2,495 a month) and Platinum ($3,495 a month) each include a custom website we design, host and keep up. Silver ($1,495 a month) works on the site you already own.
Does Meta Ads (Facebook and Instagram) belong in a flooring budget?
It is a different tool from search ads. It cannot catch a person searching right now, but it can show finished floors and a measure walk-through to nearby homeowners still choosing a room to redo. It counts as one platform in the paid tiers.
Send us the floors your crews love to install.
Tell us which materials and rooms keep your calendar full, which ones you would rather sell more of, and which towns your vans can reach. We answer with an honest read and one monthly figure. Leave homeowner names, street addresses and invoice details out of the note.
The room filling with planks is only a picture. It forecasts nothing for any company or any floor.